Fintura Wins Startup World Cup 2025
Fintura Wins South African Startup World Cup and Heads to Silicon Valley for Global Finals
On 26 June 2025 at the FinTech Summit Africa in Johannesburg, Fintura emerged as the winner of the South African Startup World Cup, hosted by Pegasus Tech Ventures. The event brought together the top 10 fintech startups in South Africa, each competing for the coveted top spot and the opportunity to pitch in San Francisco against global regional finalists for a potential $1 million investment.
As an AI-powered accounting platform, Fintura is tackling one of the industry’s biggest challenges — the fragmentation of accounting software. Our solution unifies core accounting, compliance, and practice management functions into one platform, already helping 15 accounting firms and 1,500+ of their clients save up to 10 hours per week of billable time.
Competition Overview
The Startup World Cup is one of the world’s largest pitch competitions, with regional events across the globe leading to a grand finale in Silicon Valley. Hosted by Pegasus Tech Ventures, it provides a platform for high-potential startups to showcase their solutions to international investors and industry leaders.
At the Johannesburg regional final, Fintura stood out for our scalable business model and our ability to solve a real, global accounting problem — the inefficiency and compliance risk created by juggling multiple disconnected software tools.
Quote from Bernice, CEO of Fintura
“This is amazing validation for the hard work we have put in to this point, but we don’t stop here. We keep building Fintura to become the only accounting software our users will ever need.”
What This Win Means for Fintura
Winning the Startup World Cup regional final is a major milestone in Fintura’s journey. It comes on the back of rapid traction:
- 15 accounting firms onboarded
- Over 1,500 client organisations connected
- Accountants saving up to 10 hours per week through automation and integrated workflows
The win also coincides with a strategic boost to our leadership team, as we recently welcomed Clive Butkow as a Senior Advisor and Early Investor.
Why This Matters for South Africa’s AI & Fintech Scene
This victory isn’t just about Fintura — it’s about showcasing African SaaS innovation on the global stage.
The accounting industry is undergoing rapid change, but many practices remain bogged down by:
- Manual compliance tracking
- Fragmented systems for billing, deadline reminders, and statutory submissions
- Time-consuming reconciliations and admin tasks
Fintura addresses these challenges with a unified AI-driven platform offering:
- Practice Management
- Compliance Automation
- Automated Billing
- Automated Deadline Management
- In-app CIPC Submissions
- Automated Tax Compliance
- AI Accounting tools for faster decision-making
Our goal is to give accountants back their time, reduce compliance risk, and simplify workflows — all in one place.
Media Coverage
We’re honoured to have been featured in:
Watch the Youtube video from Startup Researcher on HERE.
Looking Ahead to Silicon Valley
We’re preparing to represent South Africa at the Startup World Cup Global Finals in San Francisco later this year. While the $1 million investment prize would be transformative, our focus remains on building the most complete accounting platform available, scaling to new markets, and delivering value to accountants worldwide.
Follow Fintura on LinkedIn for updates from the finals, new product launches, and behind-the-scenes insights.
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